The Grupo Ideal Trends
is a group of 6 companies related to the industry, business management and the best online Technologies.

For 20 years in the market, the group arose when its founder, José Paulo Pereira Silva, after 8 years of experience in industrial management, opened the Mais Gestão, a consulting firm in increased productivity of factories.

After nearly ten years of activities and building a team capable of significantly increase the scope of consulting, José Paulo acquires that which became the second company of the Group, the Embalagem Ideal.

With refined management techniques, quickly transformed the Embalagem Ideal in a highly profitable company, growing consistently over 30% per year.

Always attuned to the market and identifying the needs and the lack of Brazilian industry, developed over two specialized companies to increase the financial results of industries.

It comes first to the Doutores da Web, a company specialized in organic positioning, and Portal Soluções Industriais, which today is the largest portal of industrial quotations in the country.

In addition to all the work performed in the industrial sector, the Grupo Ideal Trends continues to grow through a new proprietary technology, targeted to retail and services segments. This pioneering technology belongs to the Company Busca Clientes, which in less than a year of project achieved incredible growth with more than 200 new customers every month.

Connected with the new generation of digital marketing and with the launches of products and services online, arises in 2015 the company Projeção Digital, with the mission to create successful info-products with global reach.

And so, with technologies and innovations that generate real results for their customers that the Grupo Ideal Trends continues to grow at an incredible rate above 40% a year, always seeking to add value to our most important asset: our customers.

The Grupo Ideal Trends was conceived and founded by José Paulo Pereira Silva.

Production Engineer with MBAs in Marketing, Sales and Digital Business. He is Master and PhD in Business Administration and post PhD in International Relations for the FCU / USA, José Paulo is a serial entrepreneur.

Fascinated by business, results and generation of value for customers, he is a highly focused and determined businessman.

Having gone through several companies as a consultant and having founded the Grupo Ideal Trends, José Paulo has a unique experience and is able to identify and transform opportunities into valuable business.

He has presented several programs on business and technology on TV Geração Z (UOL content) and is now focused on further expanding the scope of the group, always looking to attract talents, give opportunities to people who are already part of the group and trying to identify the needs and opportunities that will make the most positive difference for their customers.

To contact Jose Paulo, you can follow him on LinkedIn, and can send an email to diretoria@idealtrends.com.br.

The Grupo Ideal Trends was conceived and founded by José Paulo Pereira Silva.

Production Engineer with MBAs in Marketing, Sales and Digital Business. He is Master and PhD in Business Administration and post PhD in International Relations for the FCU / USA, José Paulo is a serial entrepreneur.

Fascinated by business, results and generation of value for customers, he is a highly focused and determined businessman.

Having gone through several companies as a consultant, and having founded the Grupo Ideal Trends, José Paulo has a unique experience and is able to identify and transform opportunities into valuable business.

He has presented several programs on business and technology on TV Geração Z (UOL content) and is now focused on further expanding the scope of the group, always looking to attract talents, give opportunities to people who are already part of the group and trying to identify the needs and opportunities that will make the most positive difference for their customers.

To contact José Paulo, you can follow him on LinkedIn and can send an email to diretoria@idealtrends.com.br.

Our Management Principles

1. We are driven by a great and challenging dream: To be the best and most profitable sectors in which we operate.

  • We are the company, your employees. Our desire to build a great company to be the best in its field of action is what inspires and encourages us to work together in the same direction.
  • To dream big requires the same energy to dream small. We dream big to be the size of our dream.
  • Dreams are, by nature, expansions of ourselves and therefore, we devote ourselves to them. As they are expansions, they require effort: hard work, passion, sense of purpose.
  • Every dream has consequences. To be the best company, we cannot be just a good company. Good is not good enough.

2. Excellent people, free to grow at the pace of their talent and compensated accordingly, are our most valuable asset.

  • Large companies are composed by excellent people; these are really the only sustainable competitive advantage.
  • Excellent people attract more excellent people, although the reverse is also true.
  • Authentic leaders keep the way free for the others and create constantly the environment, the opportunities and challenges so that they progress according to their talent and dedication.
  • Excellent people like meritocracy, informality and sincerity.

3. We should select individuals who may be better than us. We will be evaluated by the quality of our teams.

  • Who does not have successors to his level may not be promoted. It's necessary to identify potentials that, with the development, the challenges and appropriate incentives, help to achieve the company's goals and exceed the leaders.
  • All organizational leaders need to have time available to attract, develop and motivate people. This is a liability that they do not delegate.
  • The development of each person should be encouraged with the offer of career opportunities that can take him away from his comfort zone and take him beyond what he thought he was able to go.

4. Leadership by personal example is the best guide to our culture. We do what we say.

  • Attitudes and actions are more powerful than words.
  • We are all ambassadors and multipliers of our culture. This means that we are all attentive, humble, energetic and with sense of urgency, the key to build our company.
  • The leader with his team, is the key to achieve results. Without great leaders, we don't have great results.
  • Nothing can replace the presence of the leader; whenever possible, we go where things happen to manage them.

5. Results are the driving force of the company. The focus on results allows us to focus time and energy on what is essential.

  • What matters are results, provided that they are obtained in a manner that respects the ethical structure and standards of the company.
  • A large company needs to obtain great results that are optimal and sustainable.
  • The focus is critical and decisive for the company: as it's impossible to be excellent in all, it's better perform very few things with excellence than performing many things inefficiently.
  • There shall be always more to do than time allows us, so priorities are essential. The goals align us around the priorities.
  • The profits attract the best people, create job opportunities, captivate investors and maintain the company's engine in operation.
  • Means (how we perform things) are important to obtain the ends (results) for faster, economical and reliable way. Means without purposes do not mean anything.
  • We do not waste time trying to reinvent what already exists; we copy what is best.

6. We are all owners of the company and an owner takes responsibility for the results personally.

  • Being company owners is what allows us to make better decisions. An owner lives with the consequences of his decisions.
  • Everything the company does has an owner, with clear responsibilities and measurable goals including deadline defined. An owner always assumes these responsibilities, in addition to exercising his authority. Although discussions are important and committees are shown useful, it's the owner who always makes the final decision.
  • In a true culture of owners, owners do not believe they have the natural right to the business; on the contrary, they seek to live up to it every day.
  • Owners assume the responsibility for results and challenges, suffer with negative outcomes and draw attention to the errors they see, even if they occur outside their department or territory.

7. We believe that common sense and simplicity are better than complexity and sophistication.

  • Nothing replaces discernment and common sense.
  • Being simple is better. Simple things are easy to explain, implement and are more likely to succeed.
  • All actions follow our guidelines, which avoids unnecessary complexity and sophistication.
  • We make decisions based on facts, not on trial and error system, but although the analysis is essential, the analytical paralysis should be avoided at all costs.
  • Transparency and availability of information contributes to decision-making and minimize conflicts. We like visibility and openness without fear.
  • Discipline is essential in everything we do. Systems to assess performance, key performance indicators (KPI's, its acronym in English) and the PDCA method (Plan/Do/Check/Act, it's acronym in English) are very important.
  • The implementation makes the difference in our business. Great poorly executed ideas have no value.

8. We manage our costs strictly, to release resources that will help to increase the revenue.

  • Costs are, among factors fully under our control, the most important.
  • There is no harm in being a lean enterprise; so, it remains more resources to invest and increase sales. Lean and efficient companies survive more easily to the difficult times.
  • We are a company dedicated to sales and it's essential that they never stop growing. Therefore, the consumer should be seen as a king.
  • We transform money that does not generate value in money that generates value. In other words, we invest in what customers can see, touch, use for which they are willing to pay more; everything else is investment that does not generate value.
  • We must act quickly to contain costs and keep us always in a positive business cycle. Negative cycles prevent us from expanding the business and eventually force us to shrink.

9. We are never completely satisfied with our results. It's this refusal to accommodate to the current situation that ensures the long-term competitive advantage.

  • We always focus on the next level, to keep us ahead of the competition. A robust and steady "dissatisfaction" with the results motivates progress.
  • We celebrate our victories and acknowledge everyone who helped to achieve them. But always with an eye to the next challenge.
  • Our culture exists and prevails in everywhere we operate, anywhere in the world. It was which brought us here and attracted our people. It's what will take us even further. Excellent people who cannot adapt to our culture should leave the company.
  • Markets change, but the culture remains in relation to who we are with group and to what we represent. Consistency and continuity are essential in this aspect, though, in these areas of marketing and sales, the approach has to evolve constantly.
  • Hard work is crucial to overcome the competition. No company can be great if the excellent people are not dedicated and hardworking.

10. We do not take shortcuts. Integrity, hard work and consistency are the cement that paves our company.

  • We can have the best company if we count on the trust and involvement of all our stakeholders. If necessary, we lose sales to protect brands and reputations; this is more important in the long term.
  • Create a large company takes time, it's difficult and requires consistency. It's built brick by brick, day after day.
  • Shortcuts and bad faith corrode a company inside and destroy it.
  • The safety of our staff, the quality of our products and the uniqueness of the experience offered to our customers never may be compromised.

"Our management principles were inspired by three Brazilians who made history by creating one of the world's largest companies in the beverage industry, AMBEV. We admire and acknowledge the work of Marcel Telles, Beto Sicupira and Jorge Paulo Lemann."