Our History

Our History

IDEALIZER

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One of the biggest technology entrepreneurs in Latin America José Paulo, 45, loves his family. He is married and the father of four children. Since his youth he has always been avid for results and hard work. He dedicated himself to his studies and, as a Production Engineer, has in his DNA the incessant search for knowledge. Today he holds Master's and Doctorate degrees in Business Administration and a Post-Doctorate in International Relations from FCU/USA.

José Paulo has implemented management principles that are lived and practiced by each collaborator and a solid and effective culture in all senses. With a sharp vision for new businesses, José Paulo does not limit himself to his own growth, he dedicates himself to the training and mentoring of thousands of people, giving his collaborators the opportunity to become partners of their companies, through meritocracy and leadership through example.

During this period, José Paulo has already trained more than a hundred leaders, given the opportunity to more than a dozen partners, and through his guidance has transformed simple and dedicated people into entrepreneurs with great results, among them, young people who already have their financial freedom.

Based on integrity, results, constancy, and faith, and believing that dividing is multiplying, José Paulo is pleased to pass on all his knowledge to develop people in several areas of life.

TIMELINE

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2022

The Ideal Books came to life because we believe that knowledge is one of the greatest power tools to transform people and businesses. After all, it is through people that the reality of the world gets changed. That is why Ideal Books developed two labels to teach everyone how to achieve on-going balance and results, ethics and truth: the label Ideal Business distributes knowledge aimed at the entire entrepreneurial universe; and the label Ideal Life distributes knowledge aimed at personal development.

2022


Ideal Experts believes that the truth sets you free, we are restless and we want a better country and a better world. Our mission is to teach everyone how to achieve equilibrium and results continuously, ethics and truth.
Through information products, with proven methodologies and our entrepreneurship culture and results, we will bring all the knowledge applied to people who seek transformation of life and business, through digital media and offline.

2021

2021


In 2021, education lands on a foreign ground with IES (Ideal English School), located in Orlando, close to the main tourist attractions, an English school, focused on Brazilians and tourists in the United States, where the student has a personalized experience, with flexible teaching schedule, modular timetables and a unique experience with native teachers. 

This is only part of the IES Ideal English School dynamic , where the student feels part of the whole, learning, collaborating and developing, and an important maxim is that for every language you master, your opportunities double in the same proportion and this is vital for exponential growth.

2021

Ideal Builder is an investment company that works in the Real Estate field, along with income generating properties in the United States.

2020

2020


To enhance growth in Brazil and in the world, José Paulo created the company Inovação Digital Exponencial (IDE), a laboratory of exponential digital innovation located in the city of Farroupilha (RS). All the group's growth and expansion strategies are discussed in it, that is why the name chosen for this company was IDE, because our exponential growth strategy is based on, first of all, establishing a digital relevance and then a physical presence. Our goal is to be present in 100 countries in 10 years, and IDE will be responsible for this digital expansion.

2020


With the advent of Faculdade Ideal Trends and looking to expand education throughout Brazil, as well as establish the Grupo Ideal Trends flag and culture all over the national territory, José Paulo, idealized a new concept of Educational Center, where besides education, people will have opportunities to undertake, develop and enjoy all the services and products of the Group, allowing local development, educational development, job and income generation.

2019


In December 2019, José Paulo realized that he could share knowledge acquired in his professional life as well as the success he had in entrepreneurship, so IDEAL EDUCAÇÃO was created with the intention of being a Corporate University, in order to offer entrepreneurs through education the management methods that in practice were applied to Grupo Ideal Trends.

2019

2019


Since IDEAL EDUCAÇÃO was created focusing on the corporate world, José Paulo thought of going further and offering higher education that would also be of value to society. Therefore, the Faculdade Ideal Trends started to get off the drawing board, focusing on offering undergraduate, graduate and complementary courses, focused on business management in a distance learning format, throughout the country and with extension projects abroad. The College has in its DNA to teach what life will demand in the business world.

2019

2019


As the Grupo Ideal Trends is a versalist in business, the beauty and well being area is also part of our portfolio of companies, and through Anne Caroline Global, José Paulo tries to offer to the market exclusive dermocosmetics with its own formulas, with the use of nanotechnology, searching for results and effectiveness, with the slogan “dream, realize and live”, our company works with direct sales and also with the e-commerce channel, since 2021 it exports its products to the United States of America.

2019

2019

In the financial area, we also have Ideal Pay, a complete payment platform with many innovations that simplify transactions between clients and suppliers and that in the future will certainly become a fair and competitive Fintech, bringing the best rates and functionalities to its users.

2019

During the Grupo Ideal Trends trajectory, it is a fact that it was found that a sales CRM is vital, thinking about this José Paulo founded Ideal Sales is more than just a tool. We work for our customers to be more and more successful and effective in their management. We value the delivery of a CRM that provides excellence in all aspects, our work is to offer a complete and positive experience to each customer.

2018

2018

Acquisition of the dental operator Ideal Odonto, a digital operator that aims to provide the entire Brazilian population with quality dental treatments at affordable prices.

2018

We founded Ideal Marketing, a marketing automation platform, with an innovative methodology focused on results.

2018

With an altruistic heart and focused on the development not only of businesses but also of people, José Paulo idealized a non-profit project to offer society something that would transform their lives in every way. It was then that the IDEAL WAY was created, a confessional project, where people are taught to balance seven areas of life: Professional, Financial, Family, Social, Cultural and Spiritual! In the Ideal Path, the person has all the orientation for his/her life to be of peace!

2018

Entertainment is one of the most profitable businesses in the world. Thinking about this, José Paulo created the company Vacations in Orlando, which offers summer houses in Orlando (USA), which is nothing more than the largest entertainment center in the world, providing comfort and safety to customers on their trip.

2017

With the success of his management and sales model, José Paulo has the brilliant idea of creating a solution to the market, to help the Brazilian businessman scale his commercial area with the Ideal Client, an exclusive tool and methodology that accelerates the growth of the sales area.

2016

José Paulo has made a deep study on the health and well-being sector and found it lacking and inaccessible to many Brazilians, and he decided to found Ideal Assist to offer a discount card and provide access to quality health, leisure, safety and education. He soon started the Ideal Doctor project, which offers a wide network of doctors, with more than 40 specialties.

2015


With the exponential growth of dental clinics, José Paulo saw the opportunity to help thousands of dentists to manage their business, and created the largest platform of management and growth of dental clinics in Brazil, the Ideal Clinic.

2013

In his tireless search to cover the largest number of business sectors as possible, José Paulo created Busca Clientes, a company specialized in business growth strategies, dedicated to the retail and service sectors.

2011

2011

In one of his routine visits to the dentist, José Paulo met his partner Dr. Alex Guilger, and became enchanted with the dentistry segment and decided to integrate the dental clinic VUE Odonto to Grupo Ideal Trends, and in 3 years, they went from 2 chairs to more than 20 chairs and 4 units located in prime neighborhoods in the capital of São Paulo.

2010

Always tuned to market news and eager for innovations and trends in digital marketing, José Paulo decides to create the largest Digital Platform and B2B business in Latin America, the Industrial Solutions, being a reference for launching and visibility of products and services, the Industrial Solutions is a powerful platform for generating business focused on the B2B market, because it connects buyers and decision-makers to the best industrial suppliers.

2009

2009

Doutores da WEB is born, a company specialized in business growth strategies, dedicated to the industrial sector.

2008

THE BIG TURNAROUND! Focused on his purpose of helping thousands of people and companies, José Paulo decided to found the SEO SHOP, so that hundreds of companies could have access to digital marketing technologies and implement the same strategy that made their own businesses grow. If he transformed and grew his business, why not help the Brazilian entrepreneur?

2006

In the relentless search on how to improve the results of his factory, José Paulo has always been a broad scholar to be a reference in innovation and sustainable and scalable growth, and in a trip to the United States, learned that the internet would be the future of business and soon applied several techniques that he learned in his companies.

The beginning of a promising work with digital marketing, and managed to achieve 1M revenues in 1 year, through digital marketing.

2005

2005

Start of the first acquisition of a plastic bag factory, and soon changed its name to Embalagem Ideal, and in a few years became the biggest reference in flexible plastic packaging in Brazil.

1999

José Paulo decides to start a project called Mentoria Ideal, to assist hundreds of Brazilian businessmen to improve the results of their companies in various sectors.

1998


Then, starts Ideal Trends Investments, a company created for the purpose of making company acquisitions.

1997

José Paulo has always been driven by an ideal and had a burning desire to help people and companies improve their results. He decided to apply the word IDEAL to everything and in everything he would do, he would like to achieve an ideal.

1995

1995

It all started with Mais Gestão, a company specialized in consulting in the area of quality and industrial productivity.